IAB general counsel Mike Zaneis said that his organization will remain, if only to ensure that advertisers still have a voice in the discussions. �If there were only two stakeholders sitting at the table, those two stakeholders would write the standard,� he told Online Media Daily. �We can't allow that to happen.� NAI executive director Marc Groman expressed a similar sentiment. �Should the NAI withdraw today, the Working Group will be comprised of consumer advocates, U.S and European regulators, and a dozen large, global corporations that sit in a different place in the online advertising ecosystem,� he said in an emailed statement. �Given this reality, NAI will continue to participate in W3C as well as coordinate closely with DAA, IAB, and our other sister associations on do not track and self-regulatory initiatives.� Read more: http://www.mediapost.com/publications/article/209338/web-standards-group-plans-to-continue-do-not-track.html?edition=64698#ixzz2fFxDvzeW
Received on Wednesday, 18 September 2013 14:55:50 UTC